Alt-Commute Campaign
Convincing people to ditch their cars with emotional storytelling
The Challenge
Way to Go needed a fresh approach to their spring campaign, to convince people to try out alternative ways of getting to work.
But how do you make transportation compelling?
The Solution
For most people, it takes more than green ambition to get up earlier and take a bus or a bike ride to work, so I looked for a more compelling approach: self care.
With Reclaim Your Ride, we highlighted the more individual-driven reasons for finding another way to work.
One of the best things about this campaign is how minimal the copy needed to be, when paired with photography.
